Creating Income with Eric Nordhoff

A podcast for creatives who want to monetize their ideas. Host Eric Nordhoff shares insights from his twenty-five years of experience in creating and marketing music, podcasts, communities, courses, and live events. As a Creative Strategist and Coach, Eric uses proven marketing frameworks to help creative people make money from their ideas.

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Creating Income with Eric Nordhoff

The Best PRO for Music Creators

November 28, 2025 • Eric Nordhoff • Episode 6

Are you an independent artist trying to figure out which PRO to join — ASCAP, BMI, or SESAC? I break down the pros, cons, and genre strengths of each PRO, explain the hidden royalty streams most artists miss, and give my recommendation for the PRO that will maximize your income.

I’ve spent 20+ years in the Christian music industry (Warner Bros, Provident, Curb/Word) and helped my wife navigate independent royalties for decades — so I’ve seen what works and what costs artists money.

Watch until the end to find out which PRO captures the royalties most indie artists never see.

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